“The brand's look and feel is updated to feel less sterile. Paper pulp is used to give the packaging a warmer feel and touch. The information on the packaging is reorganized to make it more readable,” Chai says.
“Before, the packaging bombarded people with so much information. People don't need all of the information at once, they need to know certain things before purchase at the store and other things at home,” Chai says.
“The packaging is clear and concise, leaving people more breathing room to share the big news,” Chai says.
About The Designer
Dolachai Roongruangyot
Industrial Designer
"You can call me Chai (like the tea). I’m an industrial designer from Los Angeles.."
Dolachai Roongruangyot
Industrial Designer
"You can call me Chai (like the tea). I’m an industrial designer from Los Angeles.."
